Legendarygold Limited | AFR holds 2018 in Addis Ababa
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26 May AFR holds 2018 in Addis Ababa

Posted at 12:00h in Fashion by
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The much anticipated African edition of the Africa Fashion Reception is finally here. It will be hosted this evening at the African Union Commission’s headquarters in Addis Ababa. This year’s AFR event will double as the gala event of the Pan African Congress which in the last few days welcomed delegates from all over Africa

The Africa Fashion Reception is a Pan African initiative. This year, will bring together fashion designers, fashion icons, Ambassadors, Ministers and media from around Africa in a celebration of cultural diversity expressed through the artistic fashion discipline with the proud theme ‘Africa is the new inspiration for global fashion’

 

The Africa Fashion Reception is aimed at achieving the following objectives using the creative industry of fashion as a vehicle:

 

  • To build bridges by creating free trade and partnerships among fashion practitioners throughout the African continent
  • To attract global attention to Africa’s very rich and diversified dress culture which can be explored as a catalyst for the social economic growth of the continent’s garment/textile industry.
  • To expand the potential power of fashion as a tool of fighting poverty in Africa by creating wealth through the empowerment of women and youths in the various fashion vocations through training, capacity building schemes, workshops and setting up of medium/small scale businesses thereby supporting the United Nations Sustainable Development Goals and the African Union Agenda 2063.
  • To bring about self-reliance as this initiative will create millions of jobs across the continent for Tailors, Creative Directors, Textile designers, Models, Cutters, Pressers, Fashion Photographers & Writers, Hair Stylists, Make-up Artists etc

 

Only 1 designer is nominated to represent each country by the Executive Board of the AFR.

 

This year’s event opened Wednesday 5th September with exhibition which was declared open by the Nigeria Ambassador to Ethiopia, His Excellency, Bankole Adeoye. The Africa Fashion Business Summit took place Thursday 6th September. All preparations are on top gear to host the gala fashion event presenting designers from around Africa

 

There will be special guest appearances by the globally much sort after Pan African performers from the staple of Atunda Entertainment all the way from Nigeria. They include Olo Omidan Bata, the only female bata player of international repute, Anu, the Lady Ekwe, the only female Ekwe player known in the world over and Ara (thunder), the only female talking drummer from the eastern part of Nigeria

 

Partners include Wegagen Bank, Design Essentials – official hair partners, Ethiopian Airlines – official Airlines, Kana Tv, Ebony Life Tv, OC Designs, Heineken, Castel Winery, Debredamo Hotel, Ovation International, Amina Magazine, African Independent Television, Getfam hotel, Kenniz FM, WAP Tv, Iconic Events, Vintage Pixels and Debonairs Pizza.

 

After the African edition of the AFR at the African Union, all roads will be leading to the UNESCO who will be hosting the global edition in on the 7th November, 2018.

 

Africa Fashion Reception is organized by Legendary Gold Limited in collaboration with the African Union, UNESCO and the Nigerian Embassy in Ethiopia

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