Legendarygold Limited | PARIS stood still as AFR 2018 holds
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PARIS stood still as AFR 2018 holds

The United Nations Educational, Scientific & Cultural Education (UNESCO) played host to the global edition of the Africa Fashion Reception in its headquarters in Paris. It was a huge event that attracted diplomats, captains of industry, celebrities, media, investors and buyers.

The event kicked off with welcome address by Firmin Edouard Matoko – Assistant Director General for Africa – UNESCO while the Goodwill message from the African Union was delivered By Angela Martins on behalf of Her Excellency Amira Elfadil, Commissioner for Social Affairs – African Union. In his short remark, Lexy Mojo Eyes, CEO of Legendary Gold Limited, organizers of Africa Fashion Reception thanked everyone for attending

The Africa Fashion Reception (AFR) is a Pan African initiative. The global edition will gather fashion designers, dignitaries, Ambassadors and media from over 30 African countries, in a celebration of cultural diversity expressed through the artistic fashion discipline with the proud theme ‘Africa is the New Inspiration of Global Fashion’

 

The African edition was hosted by the African Union in its headquarters in Addis Ababa 13th – 15th September, 2016. Activities lined up during the African edition were the first African Fashion Business Summit and exhibition by each of the participating countries.

The Africa Fashion Reception is aimed at achieving the following objectives using the creative industry of Fashion as a vehicle:

 

  • To build bridges by creating free trade and partnerships among fashion practitioners throughout the African continent
  • To attract global attention to Africa’s very rich and diversified dress culture which can be explored as a catalyst for the social economic growth of the continent’s garment/textile industry.
  • To expand the potential power of fashion as a tool of fighting poverty in Africa by creating wealth through the empowerment of women and youths in the various fashion vocations through training, capacity building schemes, workshops and setting up of medium/small scale businesses thereby supporting the United Nations Sustainable Development Goals and the African Union Agenda 2063
  • To bring about self-reliance as this initiative will create millions of jobs across the continent for Tailors, Creative Directors, Textile designers, Models, Cutters, Pressers, Fashion Photographers & Writers, Hair Stylists, Make-up Artists etc

 

The Africa Fashion Reception is organized and packaged by Legendary Gold Limited in collaboration with the African Union and UNESCO. The African edition was hosted by the African Union 6th – 7th September, 2018 in its headquarters in Addis Ababa

 

Some of the participating countries and designers included Atal Stella – Uganda, Ethio-Kesem Fashion Design – Ethiopia, Alisha – DR Congo, My Perfect Stitch and ChandaPaaka  – Zambia, Signature Secret, Youssef Rais – Tunisia, Mayada – Sudan, Yhebe – Cote d’Ivoire etc

Partners include Nicolas Feuillatte official champagne, Design Essentials – official Hair Partners, Dorothy Roffat – official Make Up cosmetics, Ethiopian Airlines, Air France, Atunda Ent, Ebony Life Tv, Ovation International, Amina Magazine, African Independent Television, Africa No 1, Trace Tv, UBIZ NEWS, Good Vibes Industry, WAP Tv etc

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